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I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!

We are manufacturers of about 15 products and our website provides information about the products. We also offer them for sale on the site. Recently we partnered with a large eCommerce site that sells many of these types of products. They lifted descriptions from our site for theirs and are now selling our products. They have higher DA than us. Will this cause a ranking problem for us? Should we write unique descriptions for them? Thanks!

Recently I noticed a couple of comments on our blog that seemed nice and relevant so I approved them. The site is wordpress and comments are configured nofollow. We don't get many comments so I thought "why not?". Today I got one and noticed they are all coming from the same IP. They all include urls to sites in the same industry as us, relevant sites and all different. Looks like an SEO is doing it for various clients. My question is what is the value of these nofollow links for the poster? Are these seen as "mentions" and add value to Google? And am I better off trashing them so my site is not associated? Thanks

One strategy I have seen recommended over and over is to look at your competitor's back links and see if any could be relevant for your site and worth pursuing. My question is how do I evaluate a link and not end up pursuing some penalized site? I would guess checking for Google index is a good idea since some of the webmasters may not be aware they are penalized. Is it DA and whether they are indexed alone? Many sites I have seen have DA in the teens but are legitimate in our industry. Should they not be considered due to low DA? Also I see links from directories on many competitor sites. Seems a controversial subject, but assuming the directory is industry specific, is it OK? Thanks in advance!

We recently changed our Website to Word Press and I would like to move the old reviews to the new site. I am concerned Google might not understand the reviews showing up all of a sudden. The old reviews were on a sub-domain (store.domain.com). I will be able to match the dates and text as well as names. Any advice or Best Practice on this? Thanks!

Moving my site to WP and the old url structure pages end in ".html". I have seen there are plugins that allow you to add .html to the WP pages to preserve links. I am hosting on Synthesis and they do not support htaccess, although you can submit 301 re-directs through the help ticket system. My question is what is the best way to proceed? I have read that 301s "leak" some link juice, but I sure do like those pretty urls. Advice appreciated!