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I see Just tried that out and my local (UK) search terms are a little higher as expected. Seems odd that no one would be searching for "buy isle of mull cheddar" Does it just round down to 0 if the number is quite low?

In your example, would 46 and 36 be numbers worth bothering with if you were optimising this website? I know this is treading dangerously into the "how do i pick the right keywords" territory, so i'll keep it just to this particular example

When you consider that there are over 200 cheeses on the site, is 40 and 50 searches per month worthwhile considering i'll only get a fraction of that traffic if i make it to number 1.

Thanks again Donnie!

Thanks Donnie,

I'm still a little confused about how I would best make use of these reports. To give you an example, we have a product page for Isle of Mull Cheddar (very nice cheese!).

http://www.internationalcheese.co.uk/products/isle-of-mull-cheddar

Ideally, i would like this page optimised for keywords such as "isle of mull cheddar" and "buy isle of mull cheddar" and "buy cheddar from isle of Mull"

I may be going about this in the wrong way but it would be difficult to get all those keywords in the H1 tags and in the description and the title tags and make them bold etc as suggested by the reports. This leads to one report of A and 2 reports showing an F grade.

Should i only be picking one of those keywords? If so then the traffic numbers are relatively low for any given single phrase, i need traffic from a combination of phrases to make it worth while optimising the page.

Any guidance you can offer would be appreciated.

Chris

Hi Yvonne,

Thanks for your feedback and your colour suggestions. I also like the idea of an orange call to action button and add to basket button so i'll be speaking to the client about implementing these soon. The cross sell suggestion is great but would require a paid subscription to implement so ideally i' would like to get more visitors to the site before being able to justify additional cost of adding this.

Thanks for you help, very much appreciated.

Chris

Hi Peter,

Thanks for your help. Your point about the site not being engaging is extremely valid and one that we had missed due to being so involved with the technicalities of it. Thanks for flagging this up and we'll be putting it right very soon. I also love you suggestions about top 10 lists and incorporating humour into the mox to make the content more engaging.

Thanks again

Chris

Hi,

Thanks for your help. Wedding cakes is certainly something we have in the pipeline and we're just in the process of revamping our wedding cake service. I will certainly have a look at connecting and working with review sites.

Thanks for your help

Chris

Hi Donnie,

Thanks for your feedback, you make some very good points. Backlinks is a real issue at the moment so that's my next area of focus, the traffic to the site is too low at the moment to begin to draw conclusions from. I'll also take on board you suggestion of A/B testing and try out different versions of some of the key pages.

I actually thought i had canonical setup as i followed instructions on shopify website. How did you check to see if it was in place? Didi you also check on one of the product pages for canonical as well as a generic page such as 'about us'?

Thanks again for your help

Chris

Hi all,

I would really appreciate some feedback on a site i have developed for a client. To give you a little background, we sell cheese and other associated products online. The site has been online for about a year or so but SEO only really implemented in the last few months.

The site visitors are low at the moment which is leading to low sales of course

I would love some feedback on the areas listed below. My goal is to improve visitor numbers, visibility of the site and sales. Not much then...

• Site design
• Usability
• On-page SEO
• Off-page SEO
• Any other feedback / advice you would be kind enough to offer

The site address is: http://www.internationalcheese.co.uk

Thanks in advance, i look forward to reading your responses!

Chris.

Thanks John,

I will read through these posts. I appreciate you taking the time to bring them to my attention.

Chris

Hi,

Thanks for your advice. The question i have is, how would i decide which product lines are worth putting the time into? How can i get a realistic idea of which products have demand online and which ones don't? Once i have this information then i can begin to look at similar products within competitor sites and build a picture of how links are built.

Thanks again for you time.

Chris

Hi Tina,

Thank you for taking the time to reply, and for your positive comments about the website. You make a great suggestion and i'll look to implement a paragraph at the bottom of the site during my next round of site amends. Shopify certainly does allow for those types of changes.

I have glanced through the competitor links - What criteria should i be using to decide on where I should be focusing my efforts? For example, should i be looking at links with high page and domain authority?

Great ideas about social media, you're right - i think it needs to be more fun and should also involve the audience in some way rather than using it as another broadcast platform. Thanks for you tips and advice

Chris

Hi Dana,

Thank you for the compliments about the site. A lot of work has gone into it from a design and more importantly, a usability point of view. I think we're streets ahead of the competition but it counts for nothing unless we get traffic and sales!

Great advice about the bloggers. My query about this is should i be contacting them or should i be generating content for the site that will get their interest? Is it still 'ethical' to offer them freebies in return for articles / links or will this work against me in possibly creating bad publicity?

Product reviews are certainly in the pipeline, as is video in some form and more blog posts. Thanks for sharing your story of success with reviews, it has further convinced me that this should be high on my to-do list.

Thanks again Dana, your blog for cheese request has been noted

Chris

Hi all,

I'm sure i'm at the stage most people find themselves:

• Site designed and built
• Products added to online store
• Basic SEO carried out, titles, tags, H1, etc
• Site has been running for almost a year and gain a little momentum

http://www.internationalcheese.co.uk

Now it's time to turn my attention to pro-active link-building and marketing of the site in order to build traffic and sales.

My question to you guys is: What's the best way to go about implementing this next step?

I have a list of links from competitor sites via OSE, what do I do with them?

I try to post regularly on twitter and Facebook, but they rarely make an impact - i guess i need to look at the content i'm posting - how do i generate more engaging content?

Your help is appreciated, any comments suggestions or feedback on the site design, structure, usability, links etc would be appreciated.

**Can anyone share any real-world examples specifically relating to e-commerce businesses? **

The site is built and hosted on the Shopify platform which i find a pleasure to use. They allow certain on-page seo control, i think i've done as much as I can but i'm open to any suggestions

The site link again is: http://www.internationalcheese.co.uk

Thanks in advance!

Chris