Questions created by chueneke
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Understanding Redirects and Canonical Tags in SEO: A Complex Case
Hi everyone, nothing serious here, i'm just playing around doing my experiments 🙂
Technical SEO | | chueneke
but if any1 of you guys understand this chaos and what was the issue here, i'd appreciate if you try to explain it to me. I had a page "Linkaufbau" on my website at https://chriseo.de/linkaufbau. My .htaccess file contains only basic SEO stuff: # removed ".html" using htaccess RewriteCond %{THE_REQUEST} ^GET\ (.*)\.html\ HTTP RewriteRule (.*)\.html$ $1 [R=301,L] # internally added .html if necessary RewriteCond %{REQUEST_FILENAME}.html -f RewriteCond %{REQUEST_URI} !/$ RewriteRule (.*) $1\.html [L] # removed "index" from directory index pages RewriteRule (.*)/index$ $1/ [R=301,L] # removed trailing "/" if not a directory RewriteCond %{REQUEST_FILENAME} !-d RewriteCond %{REQUEST_URI} /$ RewriteRule (.*)/ $1 [R=301,L] # Here’s the first redirect: RedirectPermanent /index / My first three questions: Why do I need this rule? Why must this rule be at the top? Why isn't this handled by mod_rewrite? Now to the interesting part: I moved the Linkaufbau page to the SEO folder: https://chriseo.de/seo/linkaufbau and set up the redirect accordingly: RedirectPermanent /linkaufbau /seo/linkaufbau.html I deleted the old /linkaufbau page. I requested indexing for /seo/linkaufbau in the Google Search Console. Once the page was indexed, I set a canonical to the old URL: <link rel="canonical" href="https://chriseo.de/linkaufbau"> Then I resubmitted the sitemap and requested indexing for /seo/linkaufbau again, even though it was already indexed. Due to the canonical tag, the page quickly disappeared. I then requested indexing for /linkaufbau and /linkaufbau.html in GSC (the old, deleted page). After two days, both URLs were back in the serps:: https://chriseo.de/linkaufbau https://chriseo.de/linkaufbau.html this is the new page /seo/linkaufbau
b14ee095-5c03-40d5-b7fc-57d47cf66e3b-grafik.png This is the old page /linkaufbau
242d5bfd-af7c-4bed-9887-c12a29837d77-grafik.png Both URLs are now in the search results and all rankings are significantly better than before for keywords like: organic linkbuilding linkaufbau kosten linkaufbau service natürlicher linkaufbau hochwertiger linkaufbau organische backlinks linkaufbau strategie linkaufbau agentur Interestingly, both URLs (with and without .html) redirect to the new URL https://chriseo.de/seo/linkaufbau, which in turn has a canonical pointing to https://chriseo.de/linkaufbau (without .html). In the SERPs, when https://chriseo.de/linkaufbau is shown, my new, updated snippet is displayed. When /linkaufbau.html is shown, it displays the old, deleted page that had already disappeared from the index. I have now removed the canonical tag. I don't fully understand the process of what happened and why. If anyone has any ideas, I would be very grateful. Best regards,
Chris0