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Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks)

I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine.

What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots?

Followed links vs No Followed Links

Followed Linking Root Domains vs NoFollowed Linking Root Domain

Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well.

Thanks again
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Hey Everyone;

I recently found that there are tons of links to my url (30+) from several sites with the anchor text "download child porn, kiddie porn, and the likes". Although the sites linking to us where the person built the links do not have this content (thank god) it is just my url + the horrible anchor text someone is putting.

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Obviously I would not do that to my own site especially since I was ranked for over 15 keywords in the top 5 spots on Google and Bing. I am guessing its a competitor and I am wondering that is there any way I can remove them?

Is this negative seo?

Also could this be the reason my site has dropped off google page 1 last month for all my positions? I am consistently trying to rebuild but my positions are flying all over the place.

Im going from ranking #12 one week to #198 the next; then to #60 and finally not even on google or bing anymore; then back to #50, etc for the past month and a half...

Its very aggravating and it has hurt a few of my websites; im at a total loss on how to recover now if this is the case...It seems they have started to build these links in January from what I can find on the postings.. Thank you SEOMOZ im so happy im a member now.

Any suggestions on how i can get these links off or if it is why my site has lost its original rankings.. Should I just can my website and start all over with a different URL? How can I watch out for this in the future?

Any help would be so so so greatly appreciated and valued

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