Thanks, Nigel
That helped a lot. We're pretty large for an accounting firm, around 600 employees, and work nationally, but are not a household name by any means. You've given me some good ideas and I appreciate your time.
Latest posts made by CKinsley
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RE: Should I use our brand when choosing keywords/making lists?posted in Keyword Research
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RE: Should I use our brand when choosing keywords/making lists?posted in Keyword Research
Thanks Joseph. I think that answers my question. I'm just starting the process and might have been thinking it through too much. ha. I was just starting to create a MOZ keyword lists, wrote down "careers" and realized that I would never rank for that, nor did I need to. While I understand SEO principles, I'm still getting my head around putting the details into practice. Thanks for your response.
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Should I use our brand when choosing keywords/making lists?posted in Keyword Research
I have recently joined an accounting firm and am in charge of SEO as we revamp the website. As this is the first time I've done SEO for this type of site, my question is: Should the keywords I choose include our Brand (name of the company) in the keyword. For example, I'm not trying to rank #1 for "Careers" but I do want to rank #1 for " <ourbrand>Careers". So, should I include the brand when doing my research, making lists, etc.?</ourbrand>
If the question doesn't make sense, please ask for clarification.
Best posts made by CKinsley
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RE: Should I use our brand when choosing keywords/making lists?posted in Keyword Research
Thanks Joseph. I think that answers my question. I'm just starting the process and might have been thinking it through too much. ha. I was just starting to create a MOZ keyword lists, wrote down "careers" and realized that I would never rank for that, nor did I need to. While I understand SEO principles, I'm still getting my head around putting the details into practice. Thanks for your response.