Questions created by CKinsley
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Should I use our brand when choosing keywords/making lists?
I have recently joined an accounting firm and am in charge of SEO as we revamp the website. As this is the first time I've done SEO for this type of site, my question is: Should the keywords I choose include our Brand (name of the company) in the keyword. For example, I'm not trying to rank #1 for "Careers" but I do want to rank #1 for " <ourbrand>Careers". So, should I include the brand when doing my research, making lists, etc.?</ourbrand> If the question doesn't make sense, please ask for clarification.
Keyword Research | | CKinsley0