So I work in a very niche industry and compete very well with Google PPC. I was recently able to acquire domains of keywords that drive almost 40% of all our paid traffic and quite a bit of organic traffic as well.
The problem is that these keyword domains carry no authority (obviously because i just bought them).
Would i be best served to just do redirects with these names to my current site(s)? Or i was also thinking about setting up independent blog sites that would link back to my main site.
I' was also thinking of changing the domains of my paid google ads to align with the recently acquired links....
Thanks in advance for your help!