Hi Erin-
The fact you don't know what real-time means makes me know that this tool isn't for me. I can see it's a very powerful tool, but in crisis management, I look for a tool that can deliver analysis and data "as-it-happens" not once a day. Real-time is an expression used in digital media that means you can monitor conversations as they happen. I think Moz is great--it just won't do what I need it to. Thanks for your help.