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As an example - let's say that I have an online store that sells home accessories. Within my store, I have categories like "kitchen accessories", "bedroom accessories", and "bathroom accessories" among others.

Naturally I would want my homepage to be the broadest keyword that best describes my store's offering (i.e. "Home Accessories"). Then, on my sub-category page, I would target "Kitchen Accessories".

In this example - let's assume "Kitchen Accessories" has more search volume than "Home Accessories". Would it be better to focus on that keyword on my homepage instead?

Example Current Homepage Title: "Beautiful Home Accessories - Crate + Feather"

Alternate Homepage Title: "Bath, Bedroom, and Kitchen Accessories - Crate + Feather"

Which one would you do assuming everything is equal aside from search volume?

I'm doing KW research for a new business. My understanding from KW research guides:

1. Use tools to create a list of thousands of keywords
2. Analyze difficulty and search volume
3. Reduce your list and do on page optimization for your select KWs

My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories:

• Produce
• Meat
• Dairy
• Canned Goods
• Baked Goods

In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty.

Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way.

Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.