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That makes total sense Miriam yes. Really appreciate your help as obviously didn't want to invest a ton of time and effort into generating the wrong content. Thanks!

Again, great ideas Miriam, though just to clarify though, I was thinking (in my capacity as a start-up local business) of featuring other start-up local businesses that I think do a great job, not because we clean for them. Additionally I was think about getting local photographers to provide great images for each of our local landing pages (think airbnb do this?). Basically because its a great way of getting top notch original images without pinching them. From the photographers point of view, we clean for hundreds of young professional couples who, during the time we clean for them, get married. If they had originally seen a local photographer mentioned as supplying the images for our site (we have a carousel of images right at the bottom of the page where they can feature multiple images and a brief paragraph about the work they do - almost all do weddings obviously)...

I think your clean bathroom idea could work really well from a social media point of view, so will have a think about that. Let me know if you think the proposed coverage of 'local start-up heros' on each landing page has no legs - I also thought that such entities would be more likely to be social, and as they are local, THAT in itself would be relevant.

Cheers!

Hi Miriam, thanks again for getting back, yes I do have Moz Pro...in terms of the actual service we provide there are a few things I suppose, though in terms of actual cleaning I would only be saying the same as any other company:

Things which are differentiators:

1). We have built a custom platform which allows our cleaners to start and finish each job via our app, in addition to allowing cleaners to receive messages/instructions.

2. This means back office can tell if the cleaner is late/doesn't show at all or leaves the early late. Their start and finish locations (and times) are also recorded.

3. Customers are automatically charged (as long as jobs have been completed correctly).

4. Customers have the ability to meet a local cleaning manager or book online. This puts us somewhere between an 'on demand' service and a traditional agency. 'Almost on-demand' I guess.

Thanks Miriam, that is useful in focusing efforts. The problem is that since my business (house cleaning) could be relevant to pretty much anyone, I've had a hard time coming up with creative correlations which would foster engagement. Also as we do a small amount of commercial, quite a large number of bars, restaurants, or basically any space which needs cleaning would be relevant. Furthermore, a local audience would also be interested to a degree, in reviews of the aforesaid I guess. We do currently rank highly for quite a few locations and could therefore demonstrate value to people we reached out to. What I was trying to find was some means of filtering out local businesses (rather than manually) with high local DA, given that so many would be relevant.

Hi, part of my link building strategy is ideally going to be from outreach to local businesses. I run a local service business operating in multiple locations (with no physical base). I have created local landing pages on which I'm showcasing local businesses and photographers (relevant not in terms of industry but location). Its my intention to show off their business as best I can, then get in touch to say "hey, we love what you're doing with X product/service, check out our site here [link]. We'd love it if you could link to us etc etc". Assuming that this is a valid strategy, what is the best way to find locally relevant sites with the highest domain authority?

Hi Miriam, thanks for taking the time to respond so fully - very much appreciated. Just a few questions though:

1. Lets say I am house cleaning company servicing numerous locations within London, lets say Mayfair (and have no physical location there). I will therefore wish to appear in the organic rankings for all manner of searches associated "house cleaning + Mayfair" "home cleaners + Mayfair" "domestic services + Mayfair" etc etc. There are likely to be hundreds of variations. Lets assume I get the URL structure and tech seo right, within my page content, should I be gunning for say the top 10 keywords on this list, with "Mayfair" appended, so something like _"...we offer a full range of house cleaning services in Mayfair..." _or, should I assume that Google will realise this page is clearly about Mayfair and not bother trying to add Mayfair to each keyword (just gut feel that if the word Mayfair is in title tags, meta description and H1, then peppering the page with further references to Mayfair may seem unnatural and spammy)?

2. Once I have worked out the answer as to how to structure this page content, I assume I should then focus on getting relevant high authority links to the Mayfair landing page, using natural language. If this is the case, and if some high ranking site is willing (I realise that this would be an ideal situation), might it be best to actually suggest linking text to them, so that their link to our page contains the text _house cleaning services in Mayfair _thereby targeting the exact content on our page?

By the way, I tried your tool, but couldn't work out how to actually add (using the above example) Mayfair into cell A4 and then keywords I want to localise into cell A10.

Many thanks!

Hi, hoping to get some suggestions on strategy in terms of building out my site as I'm a bit overwhelmed. We provide home services throughout hundreds of locations - some major cities, others smaller yet affluent towns where demand is sufficient, though have no physical presence in the majority. My question is really regarding ranking organically (given local listings will be so difficult). I am new to Moz and have been using the Keyword Explorer to generate a long list of keywords, which I've refined to those which offer the most opportunity. Do I simply now take this list and append [city_name] to each keyword/phrase?

If so, working in [list_of_keywords] + [city] into hundreds of location pages is surely going to be a nightmare to make unique, and most likely a horrible user experience. All my customers really want to see is: that we service their area, some info on how we operate, that we are trustworthy (reviews/site quality etc) clear pricing/information (across mobile/desktop) and an easy way of contacting us. If I was searching for a lawn care service in Manchester for example, I couldn't care less about anything else other than the above information. So is padding out pages with content like 'Things to do in Manchester' etc. really the way forward? Would I be better off focusing on building relationships/links with other local complimentary businesses/influencers rather than building out tons of content (on the assumption of course that what content is there is high quality, contains a smattering of keyword + city, and optimised very well)?

Any help hugely appreciated!

Great, ok thanks for that.

OK, so technically we are not a franchise, but our structure is very similar, in that we have numerous areas or cities, within which there are numerous locations (all with separate landing pages). We need to closely track the performance of each area/city as a whole (like you would a franchise), and the individual locations within it. We have a home based office in each main area/city, though not for the purposes of meeting customers etc.

We have www.domain.com/area-1/location-A, www.domain.com/area-1/location-B and then www.domain.com/area-2/location-A, www.domain.com/area-2/location-B etc etc.

This means that we have a relatively small handful of keywords which are relevant to any location, apart from the addition of the location or city name, like "house cleaners in [location], home cleaning services in [location].

So, do I set up my campaigns as domain.com/Newcastle, domain.com/Manchester etc, have say 10 keywords based around house cleaning, and then add all the local areas within that area/campaign? If so, should I add my keywords - things like "house cleaners" "home cleaning" "domestic cleaning companies" etc. to a campaign for /Newcastle, then add locations within Newcastle such as Gosforth, Jesmond, Heaton etc? Will this then allow us to track our rankings for "house cleaners in {Gosforth, Jesmond, Heaton etc}", "home cleaning in {Gosforth, Jesmond, Heaton etc}, "domestic cleaning companies in {Gosforth, Jesmond, Heaton etc}?

Any help, general, specific is much appreciated!

Many thanks

Edward

Hi, hoping to get some suggestions on strategy in terms of building out my site as I'm a bit overwhelmed. We provide home services throughout hundreds of locations - some major cities, others smaller yet affluent towns where demand is sufficient, though have no physical presence in the majority. My question is really regarding ranking organically (given local listings will be so difficult). I am new to Moz and have been using the Keyword Explorer to generate a long list of keywords, which I've refined to those which offer the most opportunity. Do I simply now take this list and append [city_name] to each keyword/phrase?

If so, working in [list_of_keywords] + [city] into hundreds of location pages is surely going to be a nightmare to make unique, and most likely a horrible user experience. All my customers really want to see is: that we service their area, some info on how we operate, that we are trustworthy (reviews/site quality etc) clear pricing/information (across mobile/desktop) and an easy way of contacting us. If I was searching for a lawn care service in Manchester for example, I couldn't care less about anything else other than the above information. So is padding out pages with content like 'Things to do in Manchester' etc. really the way forward? Would I be better off focusing on building relationships/links with other local complimentary businesses/influencers rather than building out tons of content (on the assumption of course that what content is there is high quality, contains a smattering of keyword + city, and optimised very well)?

Any help hugely appreciated!