Welcome to the Q&A Forum

Thank you for your reply and i think my question may have been a bit confusing.  I meant to say City, not location as in a physical location.

Currently, we focus our services to the city we live in, however, we want to also start focusing our services to another city.

From my understanding, you are suggesting to expand the existing website and eventually create a new website down the road?

If so, how do i modify my existing website to focus on the additional city without duplicating the same information already on the website?

Basically, all our services are the same, we just want to focus on another city at the same time.  But in our industry, when people are looking for information on our services, it's an advantage to see the website is focussed on their city.

I need to expand our service offering to another city and focus our SEO efforts to that new location. Would it be best to purchase a new domain name and make a new website very similar to the existing website so we can better target the search engines?  Same look and feel as the existing website.

Or would it be better to create a landing page for the new location on the existing website to help stengthen the current domain name?  If so, how do i focus the SERPs to the new location when the existing website is so focused around my current location?