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Thank you so much, EGOL! I think the "Common Patient Questions" and "What your physician wants you to know" sidebar lists to articles make a lot of sense. We're having our monthly metrics call with the client next week, and I'll talk through these ideas with them. I think it will make a lot of sense to them as well.

The non-plastic-surgery-related blog articles (places to visit, yoga, green tea, etc.) were being done on the recommendations of another consultant who suggested doing broader health/wellness topics and then socially promoting them to reach a larger audience, to increase the likelihood of getting mentions and backlinks from a wider array of influencers beyond the plastic surgery space. It made logical sense, so we did it for a few months but got little to no traction in terms of mentions or backlinks from others. What are you thoughts on a strategy like that?

Sure thing. The domain is www.smithsurgery.com.

Their domain authority metrics looks comparable or above their competitors (see Open Site Explorer screenshot). But they still end up ranking well below those same competitors for search terms like "tummy tuck las vegas."

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We have a plastic surgery client in Las Vegas that we've been working with for about a year. We've got all the technical infrastructure of their site running well (running on Hubspot), we've gotten the appropriate keyword markup done like H1s, title tags, etc. We also disavowed a large amount of spammy backlinks that their previous SEO provider had built that was penalizing them last year. Now our ongoing work is primarily blog content production (topics are split between long-tail procedure-specific keywords and more general health and beauty content), as-needed new web page production, and content sharing over email and social media. Their organic search traffic saw excellent gains for several months, but organic search growth has flattened out now. What should we do to restart organic search traffic growth?

Copyscape works well for us. You can scan a couple of pages for free, and then it's $0.05/page after that.

Thanks, Miriam! I'll take a look at those two links.

Thanks, guys. I'll check what their competitors are doing (I doubt they're doing much, if anything at all). Then we'll implement the NAP markup and maybe call it good there, so we can focus on more productive activities going forward.

One of our clients was told that they need to implement schema on their website, and now they're very concerned that the lack of schema might be holding them back. We could certainly implement it for them, but I'm doubtful how much of a difference it will make. The client is a plastic surgery practice, so their content is fairly straightforward (services, locations, photo galleries, etc.). We're planning to add schema markup to their name, address and phone info in their website footer, but we're not sure if it's worthwhile doing anything beyond that. (I'm assuming schema markup for customer ratings would best be handled by a dedicated review management system like RealPatientRatings.com). What would you recommend for schema implementation?

Copyscape works well for us. You can scan a couple of pages for free, and then it's $0.05/page after that.