Thanks for the info. Much appreciated guys.

Duke

Hi Simon,

Many thanks for your answer. The objective is not actually to rank better for the brand term. I thinking along the lines of the link profile and  how many of the achor text used are the brand compared to generic terms that we are trying to rank for. Apparently, there is the move towards rewarding inbound links on brand terms than generic term so the advise to webmasters is to build more links on their brand terms.

Hope this clears my question up.

Best regards

Duke

Hi,

I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links?

Has anybody done this before and what is the danger of doing this?

Thanks

Duke