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Hello, I'm having a little bit of a conundrum, and I'm hoping someone will be able to help! We have an ecommerce site, and were trying to figure out what is the most SEO friendly way to handle product titles.  With our ecommerce software, it currently sets the Product title as the H1 tag (which could be changed if needed).  In addition, the product title is what is used as anchor text for any built in links that the ecommerce software builds from the category pages, etc (just like any other ecommerce site).  Here's where I'm stuck.  I'm trying to determine if it makes sense to use the specific keyword we are aiming for as the product title, or to put variations of the title that would be more descriptive.  Here is an example: We have a Wizard of Oz Dorothy Deluxe Girls Shoes.  According to all accounts, the best keyword to attack for this would be "dorothy shoes".  However, it loses the more accurate description of "Wizard of Oz Dorothy Deluxe Girl Shoes".  But, my thinking is that the H1 tag and anchor text would make more sense to use the term "Dorothy Shoes". The title tag could go something like this: "Wizard of Oz Dorothy Deluxe Girls Shoes | Dorothy Shoes" In a situation like this, what do you think would be the "best" way to handle the title tag, product name, H1 tag, and anchor text?  I'm sure there will be many different opinions, so I would like to hear what you think is best - and why.