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There is a specific keyword phrase that I am ranking in the top 10 search results for. When I run page optimizer in Moz, my page is given a score of 73 and I'm predictably told I need to include this keyword somewhere on the page. This specific keyword phrase is not included anywhere on the page - not in image files, image alts, anchor text from inbound links (that I can find), text content, meta-titles or descriptions - it's nowhere. Meanwhile, a keyword phrase which Moz' page optimizer tells us we are scored 96 for we aren't even in the first three pages of search results for. What's going on here? On the surface, this seems to be telling me the Moz page optimizer is kinda...broken? Why am I ranking in the top 10 for a keyword phrase nowhere on my page? Thanks in advance for any help.

Any search result including our website is displaying our search result title like this: "Brand Name: Partial Page Title" instead of what it should be "Page Title" (as an example). Where is the "Brand Name:" coming from? We've verified we don't have any code that could cause this, and we're blocking in robots.txt directory listings being used for our search result title/meta. This isn't happening for our competitors. Any ideas on why this is, and if it's something we can control?

If I'm looking at our internal link count and structure on Google Search Console, some pages are listed as having over a thousand internal links within our site. I've read that having too many internal links on a page devalues that page's PageRank, because the value is divided amongst the pages it links out to. Likewise, I've heard having too many internal links is just bad in general for SEO. Is that true? The problem I'm facing is determining how Google is "discovering" these internal links. If I'm just looking at one single page reported with, say, 1,350 links and I'm just looking at the code, it may only have 80 or 90 actual links. Moz will confirm this, as well. So why would Google Search Console report different? Should I be concerned about this?

Some of our competitors have SEO errors in the thousands, yet rank much higher than us for keywords that we're targeting. The SEO errors are duplicate content, titles, and 404 errors. We've successfully nailed down much of our SEO issues to a bare minimum, although not eliminated them completely, so we're at a loss as to why we aren't gaining much ground. From what we can tell, the difference between us and them is they have a large amount of inbound links to their site plus popular social media presence. Can it be inferred from this that an active social media presence and large inbound link count outweigh bad SEO practices? What else should we be looking for to help pinpoint why we're not gaining rank with the keywords we're targeting?

Certain search keywords are pulling up incorrect page titles and meta descriptions for our site. I've looked through our code, and the text used by Google in the search results is nowhere found inside our site. I've also looked at previous iterations of our site from over a decade ago and still haven't found it. I then searched specifically for the exact phrased incorrect meta descriptions and found a long list of spammy sites linking to our domain with the exact, incorrect meta description. Is this why Google is displaying the incorrect data, and how do I get Google to use the meta descriptions from my actual site?

Preliminary Explanation: We launched a new website a couple months back but haven't had much luck in Google taking notice. One of the main attractions to our site is an old flash app that was made nearly a decade ago. As the original developer has long ago moved on and we are unable to figure out how to integrate it with our new site, we've been stuck hosting the flash app on a different domain. As such, users who come to our site and want to use the app must immediately navigate away from our site to this other domain. This has caused our primary domain's bounce rate and average site time to plummet while raising it for the other domain. My question: is this damaging our search rank and page authority with Google for this primary domain/site and counter-acting any other positive SEO changes we can make? How much weight does Google give towards bounce rate/average site time spent by users in its overall calculations for search rank and page authority? Our average site time for this primary domain is resting currently at 50-60 seconds, while for the secondary domain that hosts the old flash app it is 4-5 minutes.

My question is regarding a few sites we own which are all related. The local site (http://location.company.com) is a extension of the national main site (http://company.com.) We are in the process of launching these new sites as replacements to older sites we created years ago. My first question regarding SEO is it important to the search engines to have unique product content on both sites even though they promote the same products (with same pictures) and brands or can we keep the same product names and descriptions as I hope? I ask this because essentially they are the same site but with with the exception of the local extension..... We thought by re writing all the content on the main pages of both sites along with different; title tags, page title and meta descriptions that that would make the sites different enough to get away with this. Is that the case? Thank you in advance for your assistance, Jake