Hey Ruben,
I've done some work for a couple title companies. If you Google "title lawyers lafayette la" or "title attorneys lafayette la," we rank #1. HOWEVER, our client has not seen a big jump of incoming customers from the website. In addition, we have recently added on local SEO (Google Places for business).
I've seen local SEO (Google Places for business) have tremendous success with a local criminal lawyer in town.
Conclusion: Local SEO may be more valuable than attempting to rank #1 on Google, but it is important to remember that your Local SEO (Google Places) is affected by your organic SEO as one of many factors.
I suggest: Having A+ on-site optimization (URL's, Title, Meta Description, Content with focused keywords, h1-h3 headers, image alt tags). And pursuing Local SEO via Google Places. Make sure to fill out all of the information within the account and I hope you achieve first page of Google Maps on SERPs.
Other marketing efforts: We have seen success from doing Facebook Ads targeting the real estate companies in town (custom audiences would be great too). We have also seen good success in Remarketing. Considering the title industry is a top-of-mind game.
Good luck!