MOZ Community,
I am trying to gauge both the potential upside and downside of buying a few (relatively long) URLs that encompass some new keywords that are surfacing in our industry and creating permanent redirects to our branded website. [This wasn't my idea!]
These URLs haven't previously had any content or owners so their domain authority is low.
Will Google still ding us for this behavior? I hope not but I worry that there might be some penalty for having a bunch of redirects pointing at our site. I have read that google will penalize you for buying content-rich sites with high DA and redirecting those URLs to your site but I am unclear about this other approach. It seems like a fairly mundane (and fruitless) play.
I tried to explain that we won't reap any SEO rewards for owning these URLS (if there is no content) but that wasn't really heard.
Thanks for any resources or information you can share!
I would appreciate any resources.
