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Hi, I have a question on the usage of schema structure for reviews and especially for the “description” part. Most of the reviews have feedback included, which is used as “description” in the schema. But what should be done if there is no feedback thus no “description” available? Leave “description” in the schema, without value ("description": "",) or remove “description” from the schema? André

A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl. We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL. I am wondering what to do to make the result correct. André

I have a website with a number of images and I have optimized all of the images on both a file name and ALT text level, relevant to content on the page they are published on. I haven't created a separate image sitemap, but the strange thing is that Google has all of my images indexed and they can be found for the right keywords, but when I look in BING! images, there is no image indexed available at all ...

Hi, I am probably not the only one having this question regarding the quality of sitelinks in organic results. When your search returns sitelinks, I know the only thing you can do to avoid certain sitelinks to appear is to demote it for that search result. But what can you do about the description. For the main result you are pretty much able to create an appealing description, but when the sitelinks appear, all sitelinks display these crappy 'composed' descriptions. I've read Google did some tests a couple of years ago with multiple descriptions and multiple titles, but this doesn't cover the issue I just described. Is there a way to create 'sitelink descriptions'? Thanks in advance for your thoughts.