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Thanks Simon this is a great way to pitch.

The goal is to create content and links...

Getting thougth leadership in the subject without having a face/person is a bit challenging. In fact that is my issue of not being able to show a person behind an article. Making options for bio difficult.

Hi,

I have the following problem regarding guest blogging.

When sending out the pitch one can utilise the client's email so it appears coming from the business/client itself rather than an SEO agency.

However the problem that I am facing is what author bio to use.

Is it good to sign the posts as the internal SEO agency copywriters, as the client or I have found some suggesting to create a fake persona.

If the client or client staff as the author bio is not a solution what is the best way?

I hope my question is not confusing but this would really help me out.

Thanks in advance

Kind Regards,

Conrad