Welcome to the Q&A Forum

Hey MEllsworth,

Whenever I go after links/decide to keep or disavow, I go off of the content of the site more-so than the DA exclusively. High DA is great and all, but I'd rather get a low/medium DA website on a page that has decent stats and the content is about my topic (a bonus if the whole site is on my topic). I could go make a wordpress.com blog in 10 minutes and get a DA 98 link, but that really isn't going to help me in itself.

Regarding your 2 examples, I would attempt to get my link removed and disavow those domains. They don't seem to be about a certain topic but rather anything and everything, plus they have some indications that they are spammy via OSE.

Best of luck - Ryan

Hey Patrick,

I lean toward Dmitrii's response as well. With a new domain you don't have to try to work in the new branding into your existing brand at all. Many times the attempt to make a new entity work within an existing one fails because of confusion. The clearer you can make something to a unfamiliar visitor, the better and can very likely turn into some indirect SEO benefits.

Additionally, I'm sure there is a way you can utilize the power of your existing authoritative website and build up a secondary domain. For example: if the secondary product is all about heart-related issues, could you link to this entity from a hear-related page on the primary website? A link from a health-related website on a heart-related page to a heart-related website seems pretty relevant to a visitor and can pass some great juice.

I'm also on the same page with Josh regarding cost. If the budget really doesn't support the above efforts, then the route of a sub folder being the primary landing of this product is a great option. If budget isn't the primary concern, I'd think the second entity is much better for the long-term health.

Best of luck, Ryan

Hey Lana,

Similar to what Anthony said, you're setup should keep the PDF url from being indexed. In order to help ensure the PDF doesn't get indexed you can do the following:

1. Use the robots.txt file to block Google crawlers:

User-agent: *

Disallow: *.pdf

2. Use rel="nofollow" on links that point to the PDF

Download PDF

Hope this helps!

Howdy businessowner,

If you're targeting low competition/long-tailed keywords, you shouldn't have a problem ranking. However, if you're trying to obtain the number 1 spot I'd recommend looking for several link opportunities that would be easy for you to obtain. Having even just a handful of links to a page can really boost it up.

Good luck, I look forward to hearing what happens.

Hey highwayfive,

I've work with several multi-location businesses, and for the most part, achieve location pages outranking home page for geo related search queries. Here's a couple questions I'd have for you.

**Content **- How's the content on the location pages? Is it focused on the geo, ie directions, nearby landmarks, etc.

Links - You mentioned having links in the footer going to the location pages, however do you have any main body content links that make sense to link to location pages? For example, on the the service pages, if this service is only offered at one or two locations it would be a natural fit to link to them there. Footer links are great and a good way to get a wave of internal links, but main body editorial links seem to carry much more weight.

Google+/Citations - As Zoe mentioned, Do you have Google+ location pages for each location that link back to the location page (and the location page linking to the Google+ page)? How's the citation health for each location?

Best of luck, Ryan

Hey Taysir,

Here's some information regarding the program on Search Engine Land - http://searchengineland.com/google-home-services-ads-launch-in-google-express-229255

Here's the information on Google's page - http://www.google.com/adwords/express/home-service-ads/index.html

And finally, here's the form that you may need to fill out to apply for it - http://www.google.com/adwords/express/home-service-ads/contact/

Hope this helps!

Ryan

Howdy businessowner,

If you're targeting low competition/long-tailed keywords, you shouldn't have a problem ranking. However, if you're trying to obtain the number 1 spot I'd recommend looking for several link opportunities that would be easy for you to obtain. Having even just a handful of links to a page can really boost it up.

Good luck, I look forward to hearing what happens.

Hey highwayfive,

I've work with several multi-location businesses, and for the most part, achieve location pages outranking home page for geo related search queries. Here's a couple questions I'd have for you.

**Content **- How's the content on the location pages? Is it focused on the geo, ie directions, nearby landmarks, etc.

Links - You mentioned having links in the footer going to the location pages, however do you have any main body content links that make sense to link to location pages? For example, on the the service pages, if this service is only offered at one or two locations it would be a natural fit to link to them there. Footer links are great and a good way to get a wave of internal links, but main body editorial links seem to carry much more weight.

Google+/Citations - As Zoe mentioned, Do you have Google+ location pages for each location that link back to the location page (and the location page linking to the Google+ page)? How's the citation health for each location?

Best of luck, Ryan

Hey Taysir,

Here's some information regarding the program on Search Engine Land - http://searchengineland.com/google-home-services-ads-launch-in-google-express-229255

Here's the information on Google's page - http://www.google.com/adwords/express/home-service-ads/index.html

And finally, here's the form that you may need to fill out to apply for it - http://www.google.com/adwords/express/home-service-ads/contact/

Hope this helps!

Ryan

Hey MEllsworth,

Whenever I go after links/decide to keep or disavow, I go off of the content of the site more-so than the DA exclusively. High DA is great and all, but I'd rather get a low/medium DA website on a page that has decent stats and the content is about my topic (a bonus if the whole site is on my topic). I could go make a wordpress.com blog in 10 minutes and get a DA 98 link, but that really isn't going to help me in itself.

Regarding your 2 examples, I would attempt to get my link removed and disavow those domains. They don't seem to be about a certain topic but rather anything and everything, plus they have some indications that they are spammy via OSE.

Best of luck - Ryan

Hey Lana,

Similar to what Anthony said, you're setup should keep the PDF url from being indexed. In order to help ensure the PDF doesn't get indexed you can do the following:

1. Use the robots.txt file to block Google crawlers:

User-agent: *

Disallow: *.pdf

2. Use rel="nofollow" on links that point to the PDF

Download PDF

Hope this helps!