Our current home page is texty, talking about why choose us and general information on what the service involves. We are currently developing a new web design and content architecture involving moving all the content out of the home page, and making the homepage a beautiful guide to the site, as is the best practice. I think the home page will generally result in a better user experience.
SEO: we currently rank second for "service city" (going to our homepage). Our domain is service-city.co.uk. While the change is going to involve us adding lots of new good-quality pages with new keyword targets, our most important keyword by far is "service city" and the home page would probably still be the most appropriate page for that keyword.
And I'm gravely worried the change will negatively impact this keyword.
I would appreciate your thoughts