For over 20 years the company I work for has used www.company.net as their TLD, because we could not register www.company.com at that time. However, currently we also own www.company.com

www.company.com has a 301 re-direct to www.company.net  We are a global company, and market leader in our industry. Our company name is associated with the product we make, and our competitors use our company name as their targeted keywords to attract visitors to their sites because our company name is synonym with the product we and they make.

As we are a global company we also have lots of TLDcc's. The email address of all our employees worldwide have a .net email address extension.

Would you advice switching from www.company.net to www.company.com??? And if so, what would be the reasons for this switch. Would it only be for branding purposes?

Looking forward to some insights before taking on such an invasive switch (because of the switch of all email addresses of employees worldwide).

Best regards,

Astrid Groeneveld