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Does anyone know of a tool where you enter in a [search term] and it constantly (or periodically) monitors the SERPs and reports back on the top results?

IE- If you wanted to monitor for the term [trump] it would fetch that search result every hour or so and report those via an online interface or downloadable .csv

I've noticed a recent trend of news sites using infinite scrolling on article pages to garner more pageviews and I can assume serve up more ads. Here is an overview.

Here is an article from NBC news that uses this technique:

http://www.nbcnews.com/pop-culture/music/grammys-2016-here-s-why-adele-s-performance-was-out-n519186

Studies have shown that this technique has decreased bounce rates by +15% for some sites.

My question is: If a site is using the technique without changing URLs as the user scrolls down what overall negative effects does this have? Obviously you wouldn't be getting credit for the extra pageviews but I was wondering if there were any indexation implications with this.

Here is an example of article infinite scrolling without changing the URL:

http://www.wftv.com/news/national-content/deputies-wife-attacks-husband-because-he-didnt-get-her-a-valentines-day-gift/87691927

Thanks! This clears things up.

I'm looking to create a better 404 page. I'm looking at integrating Google Search as a custom 404 page. I found this article: https://www.smashingmagazine.com/2014/08/a-better-404-page/

Basically, I want to grab whatever keyword(s) are in the broken page's URL and present custom Google search result to be displayed on the 404 page. Kind of like a "were you looking for this?" type of layout.

Does anyone have experience with implementing this? Someone on my organization said that Google may "penalize" such practices.