Hi Steve

As you already know, if a page is not crawlable it's not indexable. I don't think there is any way around this without changing the strategy of the site. You said, _"We have a number of open landing pages but we're limited to what indexable content we can have on these pages". _Is that limitation imposed by a legal requirement or something like that, or by the site owners because they don't want to give free access?

If the marketing strategy for the site is to grow the membership, then as it's providing a content service to its members then it has to give potential customers a sample of its wares.

I think there are two possible solutions.

(1) increase the amount of free content available on the site to give the search engines more content to crawl and make available to people searching or

(2) Provide a decent size excerpt, say the first 250 words of each article as a taster for potential customers and put the site login at the point of the "read more". That way you give the search engines something to get their teeth into which is of a decent length but it's also a decent size teaser to give potential customers an appetite to subscribe.

I hope that helps,
Peter

Hi Iris

When you say "it is reported as second top page"  as a "moz crawl error" (from your original post above), I am not sure what you mean. On what Moz report is this showing and if this is a ranking report for what search term is it ranking for? What error is being shown for this?

Please explain some more.

Thanks,
Peter

Hi Mark

In my opinion, yes, to repeat the same product name up to 30 times on a page which doesn't have very much text-based copy which your product pages don't seem to have would appear spammy. Also visually, for the site visitor, to have a product name repeated down a long column wouldn't look great either.

If you want to better optimise your product pages then I would look to increase the word count on the products themselves. With the list of Vouchers on the right-hand side and the About Us at the bottom the amount of repeating content on each page is about equal to the amount of unique content.

By adding more unique content to your product pages (e.g. more info on the games themselves) you will make the page more useful to the buyer and give search engines more to bite into. I also suggest you test out a few pages in Moz's On-Page Grader to help you better evaluate where you can make worthwhile changes.

I hope that helps,

Peter