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Hello, I think I know the answer to this but I'm sure there's more to be told. If I optimised a site for a particular city and keyword, let say bespoke kitchens Edinburgh. Do I really need to add the Edinburgh word in if I am mentioning Edinburgh in a different context on other parts of the site? So I would just be using and optimising for bespoke kitchens which is a far easier phrase to fit organically into written text. The Edinburgh (location) word would be mentioned but in different sections of the text, I might even use Glasgow & Fife (other catchment area locations) Would search engines then still rank me for searches for "bespoke Kitchens" searched for by someone from Edinburgh or does it need to read "bespoke kitchens edinburgh"? Thanks for you help.

Hello People, I hope everyone is well, this is bugging me because I cannot figure it out, my old website which I still have up ranks on page 2 or 3 for the keywords "social media marketing edinburgh" but when I check the URL's in particular the SMM page: http://www.fentonit.co.uk/index.php?option=com_content&view=article&id=3 and I know the URL's a mess but we have resolved all these issues with the new co. setup. Anyway the On page optimization for this page is an F for this phrase, yet it ranks highly, I am greatly puzzled as to why. Can some one please help shed some light on this? Thanks to everyones who may kindly take the time to assist here. Craig www.fenwaymedia.co.uk