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Thanks for such a thorough and thoughtful response Tom

Hi.

I'm trying to get my website; www.ciphr.com , to rank for keywords relevant to "HR Software" in the UK.  It's a highly competitive industry and we rank ~mid to low on page one for some of our ideal keywords that are highly relevant and high volume.

Years ago we took the decision to blog about topics more loosely related to the world of work. One of our blog posts, about plants in the office https://www.ciphr.com/advice/plants-in-the-office/   is popular. It gets decent traffic and consistently builds backlinks to the post without any further effort on our part. The specific page has a PA of 46 and DA of 55 with >500 domains linking to it.  This compares to our home page with a PA of 47 and 700 linking domains. It is typically the home page that ranks for our money keywords "HR Software" "HR Systems" in the UK.

Because this blog post is so loosely related to our actual business, the traffic it generates is highly unlikely to  turn into a customer of ours.

I am considering redirecting the blog post to the home page to pass link juice to the home page. The concern I have is that, based on the anchor text and contextual signals from linking pages, Google might then infer that our home page is less relevant for our money keywords and more relevant for "plants".

Are my concerns unfounded? What are your thoughts? Should I redirect the blog post to the home page? Another internal page?  Keep the blog post live?

Thanks

Hi.

I'm trying to get my website; www.ciphr.com , to rank for keywords relevant to "HR Software" in the UK.  It's a highly competitive industry and we rank ~mid to low on page one for some of our ideal keywords that are highly relevant and high volume.

Years ago we took the decision to blog about topics more loosely related to the world of work. One of our blog posts, about plants in the office https://www.ciphr.com/advice/plants-in-the-office/   is popular. It gets decent traffic and consistently builds backlinks to the post without any further effort on our part. The specific page has a PA of 46 and DA of 55 with >500 domains linking to it.  This compares to our home page with a PA of 47 and 700 linking domains. It is typically the home page that ranks for our money keywords "HR Software" "HR Systems" in the UK.

Because this blog post is so loosely related to our actual business, the traffic it generates is highly unlikely to  turn into a customer of ours.

I am considering redirecting the blog post to the home page to pass link juice to the home page. The concern I have is that, based on the anchor text and contextual signals from linking pages, Google might then infer that our home page is less relevant for our money keywords and more relevant for "plants".

Are my concerns unfounded? What are your thoughts? Should I redirect the blog post to the home page? Another internal page?  Keep the blog post live?

Thanks

Thanks for such a thorough and thoughtful response Tom