Hello Moz,
I need urgent help. I remove a tonne of product pages and put everything into one product page to deal with duplicate content. I thought this was a good thing to do until I got an email from Google saying:
"Googlebot identified a significant increase in the number of URLs on ****.com that return a 404 (not found) error. "
I checked it out and found the problem:
4 Soft 404's
41 Not Found's
What do I need to do to fix this? Is it a problem or should I just ignore? I removed all the pages on WordPress but I need to do it somehow manually through Google?
I have worked so hard on my SERP's that this will destroy me if I'm penalised. Please can someone advise?