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My employer has a content writer who is currently working on writing unique descriptions for many pages, on the order of around 150-200 words per piece of content. A recurring theme in this content is to write a list of features such as "it does X, X, X, X, X and X", which can sometimes happen a couple of times during the content and takes up a decent chunk of wording.

This content does not require in-depth research over and above reading the about us page of some sites and looking at what services they provide, as well as some quick details like their payment and delivery methods etc.

As well as that the writer also writes the Meta Description and then uploads these to a CMS. There are no other tasks.

Considering the writer is doing this 5 days a week, 7.5 hours a day, and isn't getting paid a poor or trainee-type wage, what would you say would be an acceptable amount to achieve on the average day?

The current average works out to around, or slightly less than 8 of these pieces of content each day.

Thoughts?

Thanks for the input EGOL,
Just a bit of feedback;

The content is a kind of an overview and is something that makes very little difference to conversions.

The written content is replacing pre-exisiting content that is usually taken from the about-us pages of the sites the content is about, so the purpose of this is to remove duplicated content from the pages, rather than to fill a gap.

From our testing, there appears to be no difference to conversions whether the site's about-us content is used or this unique content is used. Cues and triggers are not generally used apart from stating what benefit the visitor will get from our site, which is a little bit generic (the same benefit is stated using similar wording across all several thousand of these pages).

In essence, this particular content is more of a commodity, at least in its current form.

For personal experience, I have worked with this department but generally focused on writing larger and more extensive guides and blog posts. My content required more depth and research from numerous sources, so obviously took longer to write, but my role wasn't to write multiple pieces of content 5 days of every week, every month.

Based on word count, I could achieve 3-5x this writer's volume, but they are working on multiple topics every day, whereas I might have only worked on one topic maybe once or twice a week.

Thanks Joe,

I would agree that around 30 minutes per article, so around 15/day should be fair, as you say it is fairly straightforward.

I'll see what we can do about using excel and other tools to speed things up. I already worked on something like this to organise keywords and topically relevant phrases so it was quicker to work with when I had input on content, but I'll see how we can optimise and scale up this current project.