Hey Guys
Would very much appreciate all opinions on our following situation, we have an .uk based ecommerce sports nutrition site www.cardiffsportsnutrition.co.uk
Previously we worked with an SEO, that to put it simply did not follow webmaster guidelines(money anchor heavy, bad links etc), we reached some very good ranks too quickly and subsequently after the first penguin we where hit. We didn't receive any link warning or manual penalties just what i am assuming algorithmic...Rankings and traffic drop significantly, but not business ending.
Since the first penguin we have done very little to no SEO, some unique content, re-writing of product pages, lots of social activity and didnt really lose much traffic after that, some small ups and down after refresh s and a slight slow decline on some keywords. Come Penguin 2.0...things that where still ranking for have now dropped even further, impressions in webmasters is now down over 50% and we have a had a wkly but not drastic drop in traffic since then. Over the last couple of months we have obtained some good quality links, have added lots of great unique content that has been shared significantly and generated some great traffic to our blog, added more unique product pages and category pages. But organically things are starting to look pretty grim apart from our brand keywords and everything is still in a slow decline and no increase in impressions in webmasters either jsut small drops
We have been working to remove the poor quality and toxic links that the previous SEO built,getting anchor text corrected and collating information on the whole process ready to submit a file of links to disavow tool. which we are planning to do within the next couple of wks. Now i have read some successful stories and some not so successful one, so im starting to think of how to deal with this worse case scenario, If our domain is too damaged by the previous SEO guys
We have the same domain name but on the .com that will help us carry over our brand name directly, but my concern is even though we have not had any manual penalty and not 301'd the .com back to the .co.uk or any other form of link will the penalties be carried over to the new domain just on the basis of brand association. We wouldn't plan to redirect any of the .co.uk traffic back to the .com but rather focus on our already strong ablate less converting traffic from the likes of twitter and facebook and run a small PPC campaign for some brand keyword to help buffer the traffic loss. While we focus on building good quality links and putting up plenty of new quality content on the site on the new domain that does not have any poor quality links back to it.
What im trying to avoid is carry on spending time money and effort on the .co.uk domain for the next 3/4 months and continue to lose traffic slowly and then have to switch the domain anyway. I plan to wait and see for the next 4-6wks after we run the dissavow to but October time would be time i would have to make a decision and go for it.
Any advice or opinions would be appreciated
marc
