Welcome to the Q&A Forum

We have the same issues on two websites, and I have had difficulty determining what is actually wrong or causing this?  Is there another tool that may give more light to what SEMrush is "finding" as low text-html ratios?  I am not sure what to address on some of the pages that SEMrush has flagged that as a warning.

Thanks, Cindy

We have used the URL builder tools for building custom links that are placed on our referrer websites mainly for campaign tracking in Google Analytics, but when you use a shortened link on another website how does that impact the the link juice or equity?  Is there any negative impact on the link rankings?  Or should you provide the specific landing page url to the company that will be posting a link to your site?