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We have recently been assigned a Google+ vanity URL for our Google page. By default, Google has assigned to us our top performing non-branded keyword. (Probably roughly twice the highly targeted search volume of our brand) My question is: Should I go with my BRAND NAME as my Google+ vanity url, or should I go with my TOP KEYWORD as my Google+ vanity url?

Something recently clicked in my mind when looking at the way our web developers were linking to our twitter accounts:. They were linking like this: A) https://twitter.com/#!/aczarto Instead of like this: B) https://twitter.com/aczarto
(Due to a copy/paste from the address bar). Technically (A) is a link to the homepage of twitter and NOT to the individual twitter account as in **(B) **(The hash tag isn't technically part of the url, and traditionally Google has ignored everything after the hashtag) For me, this raises a few thoughts/comments: Make sure your web team is linking in (B) format and not just copy pasting the url when they visit your company's twitter page. I don't think twitter is doing this on purpose - but if they are - it is EVIL GENIUS! They are stealing lots of links heading into a user's account page and instead sending that link juice to their home page. Does Google-bot follow hash tags?  ie: When Google hits the link (A), does it crawl twitter.com/ or does it crawl twitter.com/#!/aczarto? Is this a tactic that can be leveraged by others to try and direct links to other pages? ie: MyWebStore.com/money-page/#show-link-bait that generates shares that actually produce links to the site's money page instead of the intended link-bait. Could this be possibly considered cloaking? Looking forward to people's thoughts...

We want to give some adwords training to some of our internal staff with no prior SEO / PPC knowledge. We want to find: A good comprehensive Adwords reference book and A good beginner's Adwords online training course Any recommendations on some good options for the above?

Recently, a Hollywood celebrity was seen wearing a product manufactured by one of my clients.  Any out of the box ideas on how to leverage this for SEO?