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Hi, We operate a website that helps parents find babysitters. As a small add- on we currently run a small blog with the topic of childcare and parenting. We are now thinking of introducing a new category to our blog called "best articles to read today". The idea is that we "re-blog" selected articles from other blogs that we believe are relevant for our audience. We have obtained the permission from a number of bloggers that we may fully feature their articles on our blog. Our main aim in doing so is to become a destination site for parents. This obviously creates issues with regard to duplicated content. The question I have is: will including this duplicated content on our domain harm our domains general SERP performance? And if so, how can this effect be avoided? It isn't important for us that these "featured" articles rank in SERPs, so we could potentially make them "no index" sites or make the "rel canonical" point to the original author. Any thoughts anyone? Thx! Daan

Hi guys,

I am reasonably new to SEO. We operate a site. Lets call it brand.com.

I would like to build up SEO juice and traffic for our site reasonably quickly, but with a view to not harming us in the long term.

There are a large number of very small blogs in our space (> 100). Many of them are private blogs. I would like to gain links from these blogs.

None of these blogs will send large amounts of traffic to our site on an individual basis, but in sum they provide both decent traffic and SEO juice.

Leaving SEO out of mind I would offer them all returning links in exchange for linking to our blog (brand.com/blog) or our main domain (brand.com). They are decent quality sites that may be of interest to our users. They are not competitors and will not take any of our business away.

Problem: I want to avoid being punished by Google for link exchange. In an ideal world I would event like to profit from these links from a SEO perspective.

I have thought of a work around, but am not sure whether this will work at all.

I will create 3 satellite pages: brand-partners.com, brand-tips.com and brand-blog-roll.com.

I will feature links to these three sites prominently on my main site and my blog. This will provide these three sites with some SEO juice and trust from bloggers.

In return for linking to my site, I will offer the small blogs links from these three "satellite" pages. I will try to diffuse the picture by adding some random links and obtaining some random links that I don't link back to.

My approach is to always provide value to our users. Apart from the diffusing bit above I would say that creating these small hubs provides value (as we recommend valuable sites), while still enabling us to have some SEO effect.

As I am reasonably new to SEO, I don't know whether the above is already a standard tactic employed or whether it contains some horrible pitfall that I should be aware of.

I would be very thankful for any tips or feedback!

Thank you and all the best,

Daan

Thanks for your help Robert!

I just read Phil's post and it complements EGOL's answer really well. Thanks for pointing me into the right direction!

Best,

Daan

Thank you EGOL!

Hi,

we are in the process of creating a video about a topic that is highly relevant for our customers.

Once it is completed we want to offer the video to our customers so that they can embed it into their own websites for free.

What is the best way to do this and still receive maximum SEO juice?

If we use a a video service like youtube or vimeo, then the link will go to vimeo or youtube and not our site.

One thing we are thinking about is asking our customers to link to our site in return for embedding the video, but if there is an automatic solution then this would be a lot better.

Any tips will be highly appreciated! If you have anyother  tips regarding video content then the same of course!

Many thanks!

Daan