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We have a real estate website in which agents and builders can create their profiles. My question is shall we use h1 or h2 tags in business profile pages or make them according to web 2.0 standards? In case header tags are used,  if two agents have the same name and we have used h2 tag for them, then search result page will end up having two same h2's. Can someone please tell me the right way to manage business profiles in a website?

Thanks

Thanks, it helps

We have pdf files uploaded in the media of wordpress and used in our website. As these pdfs are duplicate content of the original publishers, we have marked links to these pdf urls as nofollow. These pages are also disallowed in robots.txt

Now, Google Search Console has shown these pages Excluded as "Duplicate without user-selected canonical"

As it comes out we cannot use canonical tag with pdf pages so as to point to the original pdf source

If we embed a pdf viewer in our website and fetch the pdfs by passing the urls of the original publisher, would the pdfs be still read as text by google and again create duplicate content issue? Another thing, when the pdf expires and is removed, it would lead to 404 error.

If we direct our users to the third party website, then it would add up to our bounce rate.

What should be the appropriate way to handle duplicate pdfs?

Thanks