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Glad I'm not alone, and I'm surprised I haven't seen this discussed elsewhere. I have no idea what the timeline is for a news story to move into its natural search result. Some seem to take as long as a week while others only take a day or two.

Hey all,

I've noticed that, in most cases, when we have an article that gets the top spot in Google News results for a given keyword, the search result for that same article will appear in position #11 (the first result on the second page for standard SERP viewing).

This is nearly always the case, which suggests its built into Google's algorithm to prevent overlap.

Has anyone else experienced this? I haven't seen it discussed previously on Moz or other SEO forums, but it makes sense.

Or if you haven't experienced this, I'd love to hear about what you're seeing.

Got it! Pivot table led me to the promised land. Thanks for the advice.

Appreciate the suggestions! Forgive my Excel ignorance, but the difficulty stems from not being able to directly compare and sort the data.

So let's say I want to pull my top 500 keywords driving traffic for a week's time and compare them to the previous week. If I pull a CSV from Analytics in a report comparing the two weeks, it'll show the same keyword (biscuits) in rows 8, 9, the same keyword (sandwiches) in rows 10, 11, the same keyword (buns) in rows 12, 13. I could use formulas like =D8-D9 to compare the difference in total traffic for a keyword, and =(D8-D9)/ABS(D8) to get the percentage, but then I can't sort by the difference (because the formula will calculate whatever moved during the sorting), which leaves me in the same bind as I have with Analytics -- not being able to sort by the change in traffic over two different time periods.

If I try to pull two separate CSV's from GA, from two separate weeks, and copy/paste that data into two separate columns, the data won't align correctly. For example, "buns" have been the top keyword driving traffic one week, so it'll be A1, but it was the fourth best keyword the next week, putting it into A4. In other words, the data isn't aligned.

I'm all for trying to display this data with a pivot table, but I'm not sure where to begin. Do you have any resources you could recommend?

Hey Mozzers,

Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report?

When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers.

I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics).

All suggestions are appreciated.

Thanks!