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Hi there,

We've recently took on a new developer who has no experience in any technical SEO and we're currently redesigning our site www.mrnutcase.com. Our old developer was up to speed on his SEO and any technical issues we never really had to worry about.

I'm using Moz as a tool to go through crawl errors on an ad-hoc basis.

I've noticed just now that we're recording a huge amount of duplicate content errors ever since the redesign commenced (amongst other errors)!

For example, the following page is duplicated 100s of times:

https://www.mrnutcase.com/en-US/designer/?CaseID=1128599&CollageID=21&ProductValue=2293

https://www.mrnutcase.com/en-US/designer/?CaseID=1128735&CollageID=21&ProductValue=3387

https://www.mrnutcase.com/en-GB/designer/?CaseID=1128510&CollageID=21&ProductValue=3364

https://www.mrnutcase.com/en-GB/designer/?CaseID=1128511&CollageID=21&ProductValue=3363

etc etc.

Does anyone know how I should be dealing with this problem? And is this something that needs to be fixed urgently?

This problem has never happened before so i'm hoping it's an easy enough fix.

Look forward to your responses and greatly appreciate the help.

Many thanks,

Danny

Hi guys,

I hope you're all doing well!

We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing.

Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue.

However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented.

Our website is www.mrnutcase.com

If any of you have any ideas, I'd love to hear some of them.

Greatly appreciated,

Danny

We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like.

Our target market is primarily 16-25 and female.

We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live.

The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd.

Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything.

How can I write unique and enticing product descriptions for very similar products?

Would appreciate any ideas!

Thanks,

Danny

Hi guys,

Thank you so much for your responses. That makes perfect sense.

I've forwarded your answers on to our developer.

Thanks again,

Danny

Hi guys,

I hope you can help.

We have a large ecommerce website which has different domains for each language - GB, USA, DE, AU & CA.

I've been working my way through the errors that have been flagged in Moz and today I noticed something quite worrying.

One of our strong keywords has dropped from 1st place to nowhere at all. However, the Canadian version is ranking in the UK desktop search and our mobile site is appearing in the desktop search too.

The keyword is 'personalised macbook cover' and the page in question is https://www.mrnutcase.com/en-GB/personalised-macbook-cover/

I'm confused as this page was ranking brilliantly a couple of weeks ago and now it's nowhere to be seen. We've added alternate and canonical tags to distinguish which site is mobile and which site is desktop. We've also submitted a sitemap so that it takes into account all of the languages.

There are no harmful links and we've changed the content of the page across each language.

I've attached what appears in the SERP's in the UK. (there is the mobile version ranking at the top and the Canadian version further down the page)

Any help or advice would be greatly appreciated!

Thanks,

Danny

webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=personalised%20macbook%20covers