There is a plethora of choice today for aggregating customer reviews. BBB wants to collect ratings from our customers; there a commercial options that put me in more control; yelp wants to rate me locally.  Google... Given that I have some ability to steer customers toward my preferred review site, which one should I use?  From an SEO perspective, have you noticed whether some these sites carry more weight or credibility than others? I realize it may depend on the type of business we are. In this case I represent a software company and their customers are USA/global, rather than local.