Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I appreciate the synopsis and the good feedback.
In our case, we feel that we have a very strong ability to guide users to the site of our choice. Local seems like a misfire for a global software company.
Since there doesn't seem to be a loud consensus that we should be working with any specific site at the moment, I think we'll send reviewers to BBB, since customers sometimes tell us that is an important trust signal for them.
Really great links. Thanks!
There is a plethora of choice today for aggregating customer reviews. BBB wants to collect ratings from our customers; there a commercial options that put me in more control; yelp wants to rate me locally. Google...
Given that I have some ability to steer customers toward my preferred review site, which one should I use? From an SEO perspective, have you noticed whether some these sites carry more weight or credibility than others?
I realize it may depend on the type of business we are. In this case I represent a software company and their customers are USA/global, rather than local.