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I thought you were mainly interested in keyword research and not about on-page SEO. In that case, Irving's answer is good.

For your title tag, you could also use the lawyer's name to keep it more natural i.e.: "DUI Attorney in Dallas John Doe" or "John Doe DUI Attorney in Dallas TX"

The EMD update was applied to lower the added benefits of having an EMD. I would only see an issue on domains like www.aReallyLongExactMatchDomain.com or with www.key-wo-rds.com. That being said, I do recommend using the brand instead of keywords.

To answer your question, I would personally leave good quality domains as they are, even if they are an EMD.

Eblan, 301 redirects are the way to go.

Be aware that when doing 301 redirects you might temporarily lose rankings (if the internal pages rank), but in your case I would expect not only a quick recovery, but a rankings improvement due to a better URL format.

Hello, our company's website goo.gl/7Q56G lost all our rankings after the EMD algo update. Our domain is NOT a EMD.

At the same time, I found that we have about 6000 new, extremely low quality spam backlinks with the same anchor text ("loan"). I saw some of those a few weeks ago, but didn't really pay much attention because I didn't believe Google would think we build those.

I didn't get any messages on webmaster central. If this occurred with the EMD update, is it because of the low quality backlinks?

Most of the real spammers, brokers (we are the actual funding source) are now dominating the top 10 for our main keyword "merchant cash advance". We were in the top 10 for the past 4 years, why would we get hit so hard now?

I really appreciate your advice.

Have you received a message from Google (through webmaster tools) regarding unnatural links? If yes, then you might have been manually penalized. The disavow tool might work well in your case - only disavow spam links like the one you mentioned -.

If you didn't receive the unnatural links message, this tool might still help, but instead (or in addition), I would concentrate in earning high quality links.

Hi,

Your website is visually appealing, it has a good structure and it's easy to navigate.

Having said that, I would change a few things:

1. Product descriptions are not unique, you can find the same text in many other websites. You can expand on the manufacturers description or create your own (unique) product description.

2. It seems that you are not taking advantage of social media. I would incorporate Facebook, Google+ and other types of social media sharing buttons in each product page as well as in your homepage.

3. Your about us page is empty, you should correct that. I would also add some text to your homepage; talking about your company, the products you offer or why your customers should choose you.

4. I don't think you need to link that many times to your homepage, you have at least 4 links to the homepage from the homepage itself. "Shop Categories" doesn't really need to link to the homepage.

5. The keywords meta tag may not hurt, but Google doesn't give it any value. I would take it out.

6. Not really a problem, but you have tons of js files loading in your header, you could combine and optimize all in 1 file.

7. You sitemap lists many pages with priority of 1, and a "daily" change frequency. You might want to correct that.

I just took a short look at your website, and those are just a few things you can do to improve your site. You could also run promotions and post them on daily deals type of websites, run giveaways, etc. in order to attract traffic and links.

-Dave

Noindex is the way to go for category pages. I also don't let G index tags and archives.