Thanks for the help guys, but .........

Well maybe I left out a few important pieces of information, because we need more accurate information.

First we are not on a shared server, and don't use c panel. We are on a stand alone server. We don't use GoDaddy for anything other than that's where the domain name was purchased, so they currently have the DNS record pointer. We are running our website alone on a windows server enterprise 2007 edition.

So even though EnvoyWeb above provided a detailed answer, those directions don't work under our edition of windows server.

Any incite? Please?

Yes we already have chosen the preferred domain in GWMT, but that only effects Google spiders. We are hosted in a windows based IIS environment so there is no .htaccess file.

So I guess my real question is how do we setup the redirect? Is that in the DNS server Godaddy? How to do that?

Hello Ladies and Gentlemen.

I 100% agree with the redirecting of the non www domain name. After all we see so many times, especially in MOZ how the two different domains contain different links, different DA and of course different PA. So I have posed the question to our IT company, "How would we go about redirecting our non www domain to the www version?", "Where would we do that?", " we cant do the redirect on our webserver because the website is listed as an IP address, not a domain name, so would we do the redirect somewhere at GoDaddy?" who is currently maintain our DNS record

So here is the response from IT:  " I would setup a CNAME record in DNS (GoDaddy), such that no matter if you go to the bare domain, or the www, you end up in the same place. As for SEO, having a 301 redirect for your bare domain isn't necessary, because both the bare domain and the www are the same domain.  301 is a redirect for "permanently moved" and is common when you change domain names.  Using the bare domain or the www are NOT DIFFERENT DOMAINS, so the 301 would not be accurate, and you'd be telling engines you've moved, when you haven't - which may negatively impact your rank.

It sounds to me that IT is NOT recommending the redirect. How can this be? Or are we talking about two different things? Will the redirect cause the melt down as the IT company suggests? Or do they nut understand SEO?

Alex,

I would make the category page Toy cars with the separate product links: Blue toy cars, Red toy cars, Racer cars, etc. By linking one higher category page to a lower product page you are establishing your own page ranking "Score" that is read by the search engines as higher or lower in authority.

Your meta descriptions will further reinforce this higher archery by having the category pages describe most of the terms used in the lower level pages. Then be very specific on the separate product pages.

Now if someone searches for toy cars your category page is a higher result offering an entire selection of toy cars. But if your customer wants to type a longer search term "Blue racer toy cars" they will be directed to your specific product page.

Brittany,

You need to come up with a strategy and stick with it. You didn't say what type of page your "No Index" page is. But you may have a very good reason why you classify it a no index page. It just seems counter productive to no index that page or a group of pages, but yet encourage social media to link to it.

Heck no one wants to go back later and optimize a page that should have been optimized to begin with. Normally we use a template when building a web page so that all of items we want to index for are conveniently available to drop into the page being built.

A sound strategy of how pages are linked, keywords to use for each category, and titled will in the long run be easier to maintain, and make upgrading later so much more easy, rather than trying to go back and change an ever increasing mountain of pages later as your strategy changes.

I think you may have already done that, and just not relized you have.

An example would be Binding #1 set up as yourdomaine.com and the second binding set up as www.yourdomaine.com . Check the SEOMOZ "Site explorer". First do a report on yourdomaine.com noteing the results, now try it on www.yourdomaine.com notice the differance in the results. and your right about the answer. The sub domaine does retain some of its DA.

I'm not sure if it is the correct thing to do, but in GWT, I have manually chosen to have Google use the higher ranking DA name as its default.

Just my thoughts.

Hey guys,

Yes make perfect sense. Not sure that this is the best place to ask the question though. A web server IT site would probably be the best place.

What your asking is easily possible if you are the Administrator for your web server. All you will need to do is create another binding in the IIS Administrator panel. Just like you created the domain name example.com and the binding www.example.com you can create a third binding example2.com