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We are making a site that will be a database of publicity stunts. We used the Google Keyword tool to find a bunch of words related to this.

The term itself has similar keywords such as [pr campaigns].

And also there are some derivative keywords as [bad publicity stunts], [famous publicity stunts], [celebrity publicity stunts]. Each bringing in 20-50 monthly searches for the exact term.

Some concepts appear slightly differently such as [famous pr stunts] and [famous pr campaigns].

We'd love our pages to appear on as much of these keyword searches as possible (overall we expect about 3k-4k searches /month on exact matching).

And we're planning to use these keywords as a our taxonomy for our post tags. That way the keyword appears in each stunt page AND there is a page for each type of publicity stunt.

As a general policy, what would be the best way to write our tags?
1. 'crazy', 'famous', 'bad'.
2. 'crazy publicity stunt', 'famous publicity stunt', 'bad publicity stunt'
3. 'crazy publicity stunt', 'famous pr campaign', 'bad marketing stunt'

Thanks for sharing your expertise.

I'm using it to create reportes on multiple keywords and I don't see an export/download button.I see that when one keyword only is searched for, you can export the serp results. I am asking about searching multiple keywords and then exporting them all with their scores.

We're doing some other stuff of course. Thanks Nathalie.

The question sounds complicated but is actually quite simple.

We want to rank high for the keyword "publicity". Here are some facts:

• Google Keyword Research: Competition 0.02 & Global monthly searches: 22,200
• SEOMoz Keyword Difficulty Tool: highly competitive

We are producing plenty of editorial content every day on our online magazine which right now resides under http://mag.publiseek.com and we are thinking of renaming the magazine: "Publicity" and moving it to http://publiseek.com/publicity

That way every new article will be under the publicity subdirectory. Of course we would redirect all the existing articles under the old structure to the new one using 301's.

And we're hoping that with time we get the top position for the keyword publicity.

I am interested to hear from the experts out there what are the pros and cons of this approach?

I am using the Chrome extension and looking at a SERP, when a page is said to have 2000 incoming links, does that include tweets with a link back to this page?

• What about retweets. Are those counted separately or as one?

• And what about independent tweets that have exactly the same content (tweet text + link)

The two keywords are [publicity] and [product placement] (both in exact search - not broad) and have 22,200 searches each.

Is it purely coincidental or are the two keywords kind of related in Google's eyes and that's why we're seeing the same amount of searches for each?

Thanks. Can you give examples of a specific keyword and what could its broad matches be? Also: what is the relation between ranking well for a specific keyword and the resulting ranking for the related broad terms?

The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?