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Build high-quality backlinks from relevant websites and create link-worthy content that others will want to reference. This will signal to search engines that your site is authoritative.

@sarahwalsh GSC data can fluctuate. Check for temporary glitches or filter issues. If persistent, backlinks might be lost due to site updates or penalties.

@Siir In Moz, the equivalent of Ahrefs' "potential traffic" metric would be the "Estimated Clicks" metric. This provides an estimation of the total clicks you might receive if you rank organically for a particular keyword. So, to assess potential traffic in Moz, focus on the "Estimated Clicks" metric rather than just volume.

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you can increase you website DA by getting links by different methods important is Forum linking were you can post and then calculate you DA in few days

@Siir In Moz, the equivalent of Ahrefs' "potential traffic" metric would be the "Estimated Clicks" metric. This provides an estimation of the total clicks you might receive if you rank organically for a particular keyword. So, to assess potential traffic in Moz, focus on the "Estimated Clicks" metric rather than just volume.