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Lower Impression higher clicks and CTR Compared to Previous Month?
I'm looking at our monthly traffic report and noticed that impressions were down in October compared to September but Clicks and CTR increased. I'm thinking it's because certain keyword increased in rank thus increase chances of a click through? Anyone else have any idea? Thank you in advance. Here is the data below: September: Total clicks: 5071 Total impressions: 83429 Avg. CTR: 6.08% Avg. Position: 28.4 October: Total clicks: 5695 Total impressions: 79366 Avg. CTR: 7.18% Avg. Position: 28.9
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