Thanks Ryan and Chris, I appreciate the feedback!
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dchristensen3
@dchristensen3
Job Title: Digital Marketing Manager
Company: JacksonWhite Law
Favorite Thing about SEO
Digging into numbers, competitive research, audits
Latest posts made by dchristensen3
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RE: Worth redirecting old blog posts into pages?
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Worth redirecting old blog posts into pages?
I'm working on a site that has some blog posts from 2011 - 2013 ranking on the first page for relevant terms.
I'm going through and updating some of the content, internal links, etc., and wanted to know if it's worth redirecting some of these blog posts into new pages (in WordPress).
Right now, the blog post URLs are long - exampleURL.com/2011/3/9/blog-post-title/ and the dates show up in the SERPs.
I'd like to have the date removed so that the content doesn't look outdated, and I'd also like to have cleaner URLs.
In your opinion, is it worth creating new pages and redirecting the old blog posts, or is the benefit of doing this not worth the effort?
Thanks!
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RE: Updating old blog posts in Wordpress to appear more recent?
Hey Ron, thanks for the feedback, I'll definitely look into setting up new content that way, seems like a logical organization. I appreciate the help!
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RE: Updating old blog posts in Wordpress to appear more recent?
Mike, looking over my question, I failed to mention that I have updated all these blog posts in the last two months. So for instance, on the sitemap, it says that these certain posts were last modified in July or August.
I'm not concerned with Google - it sees the updates in the sitemap. What I am concerned with is that the user doesn't see the sitemap modifications, so to them, the content still appears a few years old, when really it's been updated recently. I've added "Updated On..." tags here and there, so I'm not trying to play any games w/ the dates, just trying to show users that these pages have been updated.
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RE: Updating old blog posts in Wordpress to appear more recent?
Hey Mike, thanks for the response. That's my strategy with most of the old content on the site. But there are a handful of posts that have some good links and age behind them and I figured it would be more effective to update those than to create a new page to replace them. I'm tracking the content I have replaced, though, so I'll be able to see if that's been effective so far.
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Updating old blog posts in Wordpress to appear more recent?
I'm doing work for a law firm that has a lot of blog post content from 2010-2011 ranking for long-term keywords. These pages are displaying date snippets in SERPs, but because legal information can change year to year, I don't want the content to appear as though it's 2-3 years old.
The date of the post is in the URL structure, so I can't change the publication date w/o changing the URL. So my question is twofold: is there a way to show an updated date snippet in search results, or block the date snippet from showing, even if the date is in the URL?
Or are there other options - creating pages for each of these posts and 301ing them to the page that has a cleaner URL, etc.?
Thanks in advance for your help!
Digital marketing manager with JacksonWhite Law, focusing on driving quality leads through SEO, PPC and content marketing.
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