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Thank you VERY much for your response... This is extremely helpful.

I will apply this ideology and hopefully we will see some results.

It helps.. Thanks for responding. I guess I am looking for validation and trying not to have paralysis by analysis. It's difficult to come up with a process that I can use to filter out all the noise. For example... (we are a expats located in the Dominican republic targeting those who require wedding planning services) Our audience is North America

If I have to choose between the following:

Dominican Republic Weddings - Difficulty 33% and search vol 390 V.S
Planning a destination Wedding - Difficulty 50% search vol 480
Average cost of a destination wedding - Difficulty 31% search vol 170

Thanks for your help

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I'm looking at the SERP report trying to figure out what keywords I should try to rank for and I am having difficulty understanding if I could be competitive in the space.

For example I have a new website that has a PA1 and DA1 rank I plan on developing great content and then working on securing quality backlinks for that content. In order to start this process I'm doing my keyword research and I am finding keywords, both short and longtail that I would like to target via Google Keyword Planner.

I'm punching them in to see the competition and SERP. This is where I fall short. How do I use this information to identify or rule out what to pursue. I guess I am looking for some criteria or guide to help me begin to figure out or filter out what is the best keyword to pursue that will give me the best odds of success.

If anyone can help me I would be eternally greatfull. We are a small company (startup) and it is up to me to make this work.

YES - I have read everything that I can find - guides, and I have not run accross an answer.

Thanks in advance