I'm looking at the SERP report trying to figure out what keywords I should try to rank for and I am having difficulty understanding if I could be competitive in the space.
For example I have a new website that has a PA1 and DA1 rank I plan on developing great content and then working on securing quality backlinks for that content. In order to start this process I'm doing my keyword research and I am finding keywords, both short and longtail that I would like to target via Google Keyword Planner.
I'm punching them in to see the competition and SERP. This is where I fall short. How do I use this information to identify or rule out what to pursue. I guess I am looking for some criteria or guide to help me begin to figure out or filter out what is the best keyword to pursue that will give me the best odds of success.
If anyone can help me I would be eternally greatfull. We are a small company (startup) and it is up to me to make this work.
YES - I have read everything that I can find - guides, and I have not run accross an answer.
Thanks in advance
