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@Smileworks_Liverpool said in Beware of Fishy 4-Star Reviews:

Haha lol.  My business does 40k Net Profit a month and Starbucks is still too expensive!
But seriously, I have had loads of fake reviews, mainly from our competitors but have noticed some random ones creeping in.  Not patients at the practice but instead very generic.  It reminds me of the webform spam which started off as porn / viagra and then became more insidious so as to get past my gatekeepers or get a click or response from the newer receptionists at the practice.  They have started saying nice things like "great article, I loved reading this, can I have an appointment please for whitening".  The girls on front of house always respond to them because that's how they are trained and they are too busy usually to spot the email address that's from a bangladeshi pharmacy (very common one) or some sort of mens health company.
I try to stop them but al my actual enquiries end up in the trash.  It's a nightmare.  But spammers are adapting.  They are not ever going away. The more tech we use to screen them the smarter they get.
I have had lots of success getting google to remove reviews though.  It's not as hard as everyone says if you have the data and stats and evidence for Google.

Haha, the struggle is real! It's unfortunate to hear about the challenges you're facing with fake reviews. It's indeed a tricky landscape, and it's disheartening when genuine inquiries get caught in the crossfire. Adaptability is key, and it's impressive that you've had success in getting Google to remove reviews. It's a constant battle, but with vigilance and the right approach, we can navigate through it.