Welcome to the Q&A Forum

Hi Meier,

I've been able to find a few external back links going to pages that no longer exist on your website.  I would recommend redirecting the old pages to the closest existing pages to recover that "link juice".  If you had any internal links going to the old page, change that link to the new page that it will be redirected to.

When the links being followed begin to land people on the new pages the 404 errors will no longer be seen.

I hope this helps!  Let me know if you need any more detailed information.

Be well,
Alex Brown
Del Mar Fans & Lighting

Hi,
You've heard it over and over again.  It's not worth it!  Google has been very focused on authoritativeness for websites.  You're probably better off finding one person with a decent article amount and shares with "author" tags than to have 300 nobodys liking it with nothing backing them.
I hope you've gained some good information to make an educated decision.  Feel free to contact me with any questions.
Alex Brown
Del Mar Fans & Lighting

Hi Connor,

I'm not quite sure what you're asking for.  If I understand correctly you're looking for an outline for the step-by-step process of SEO?

Although this is an older article, I believe it to be a great outline and still use it!

Please let me know if this helps!

Alex Brown,
Del Mar Fans & Lighting

Connor,
That can be difficult as each client is looking for something different.  Most customers, in my experience, has wanted to know every detail.  Usually its page 1 search results, and you can see how many pages on the site is on front page compared to how many aren't and how that has changed due to your efforts.  Other things like conversions and/or traffic is easy using any web-page analytic software.
Is that a little better for you, or am I still missing the question?

Alex Brown
Del Mar Fans & Lighting

Conor,

Okay. Are you looking specifically for content creation or what needs to be done as a SEO provider?
Clickminded.com has a great general SEO Checklist that's new for 2015 called The 2015 SEO Checklist.

Is that more of what you are looking for?

Alex Brown
Del Far Fans & Lighting