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Hi Roman,

Yes - this seems more on the right track for me, as there are measurable differences for the pages based on the following metrics:

Links 2

Reffering Domians 2

Keywords 20

I will use the Moz tools to check these out. By way of further explanation as to why we are so stumped by this problem, here are two summaries of our analytics performance for the two pages over the same period - the differences seem unbelievable:

www.machinetoolsonline.co.za/buy-used-machine-tools

284 sessions, 74.91% new sessions, Organic referrals 246

www.machinetoolsonline.co.za/buy-new-machine-tools

5 sessions, 80% new sessions, Organic referrals 4

I will update the thread. Any other suggestions are welcome!

Hi Shalu,

Thank you for your answer. However, our competition, that we benchmark against, has far less content on page than we do. To make matters more interesting, this page:

www.machinetoolsonline.co.za/buy-used-machine-tools

ranks second to the competitions page for the search term: used machine tools

but this page:

www.machinetoolsonline.co.za/buy-new-machine-tools

ranks 51+ to the competitions number 1 ranked page for the search term: new machine tools

It's the sheer difference, when the pages are so very similar from a content structure perspective (they each focus on new or used machines of course) that I cannot understand.

Hi everyone,

First time poster

I will keep it simple - we have two pages on our website that are set up in the same way (or so we think) but achieve vastly different search engine rankings. We have spent weeks trying to figure out why this should be the case, but to no avail. Perhaps you guys can do a little diagnosis and see what we are missing:

for search term:

used machine tools

www.machinetoolsonline.co.za/buy-used-machine-tools

Is working well for us.

for search term:

new machine tools

www.machinetoolsonline.co.za/buy-new-machine-tools

is a disaster In  fact, Google ranks our home page which is optimised for other terms, higher.

Any ideas would be appreciated. Thanks!