Thanks. We are of course working on more link juice, but it will take time unfortunately
Here's some data (all organic):
Traffic
May 1-15: 2.900
June 1-15: 1.600
Landingpages
May 1-15: 750
June 1-15: 530
Traffic generating Keywords
May 1-15: 2.000
June 1-15: 1.300
And i've broken it further down into short vs long tail (1-2 word phrases and 3+ word phrases):
SHORT TAIL
Traffic
May 1-15: 1.400
June 1-15: 1.000
Landingpages
May 1-15: 550
June 1-15: 400
Traffic generating Keywords
May 1-15: 1.000
June 1-15: 700
LONG TAIL
Traffic
May 1-15: 1.500
June 1-15: 600
Landingpages
May 1-15: 200
June 1-15: 130
Traffic generating Keywords
May 1-15: 1000
June 1-15: 600
As you can see, both the number of traffic sending keywords and landing pages have dropped significantly for both short and long tail terms. These really seems like a sitewide trend and followed shortly after we doubled the number of product pages. According to Google Trends and our supplier there's no noticable drop in search volumes or orders (this is a product that's been sold throughout the year).
How would you act upon this?