I've just watched the very helpful video on Google Local best practices at http://www.seomoz.org/webinars/all-about-google-places and see MANY areas in which we are not utilizing our local marketing efforts.
Given that we do not have TOO much local demand, I would say that the main reason for doing this work is to gain momentum in our broad-scale Google SEO efforts/results.
But I am worried that Google might see us as a local company and stop showing us in the SERPs for non-local searches. Is this a good strategy to market locally, or to stick to backlinks on a broad international-based scale.
Does it even help my overall SEO rankings (for broad keywords like Point of Sale and POS Software) to have a strong local and hyperlocal presence?
Thanks!
Derek M
